Simply Summer Favourites

Wed 30th May 2018

The Italian Beverage Company (IBC) has launched ‘Simply Summer Favourites’, a new marketing campaign aimed at helping café operators maximise profits whilst delivering on trend drinks through the peak summer sales season.   

Simply Summer Favourites launches with a focus on 9 core products that form the basis of a new profit boosting seasonal drinks menu hand-picked to offer broad appeal across all customer segments and day parts. 

With top tips on in store merchandising, eye catching POS material and a new Simply recipe collection, IBC’s Simply Summer Favourites provides everything an operator needs to maximise sales at a time of year when consumers are more likely to be enjoying their leisure time out of home and looking for that refreshing thirst quencher.  

Ricky Flax, general manager IBC said “Simply Summer Favourites shows operators how to pull together and market an impressive range of new summer drinks that will become star performers through the warmer months, without the need for any specialist equipment or staff training. 

“Our ‘no blender’ and ‘no milk’ Simply frappes are especially versatile and a back bar essential. Just pour over ice and serve or use as a base for more creative recipes such as our Simply Smores or Simply Caramel Popcorn Frappes which are really popular with millennials, the recipes for which are on our website.”  

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