Bags of flavour

Nescafé Azera completes rebrand with launch of roasted ground coffee bags

Nescafé Azera, the premium coffee brand loved by urban millennials, has been rejuvenated with a fresh new visual identity for 2019. 

Since its phenomenally successful launch in 2012, Nescafé Azera has dominated the super-premium microground coffee segment, with coffee smart enthusiasts embracing the brands ‘be your own barista’ tagline. While imitation is the highest form of flattery, later entrants and private labels posed the potential to confuse consumers, prompting the Nescafé Azera team to make 2019 the year to rebrand. The new Nescafé Azera now stands out from its imitators with its sharp new identity seen across the range; from smooth and creamy Nescafé Azera Latte to the on trend ready to drink nitrogen infused Nescafé Azera Nitro Americano.

Nescafé Azera’s natural brand curiosity continues to lead to advances, this summer the brand welcomes a new innovation to its line-up, Nescafé Azera ground and roast coffee bags. Available as intense and smoky Espresso Roast or smooth and fruity Americano Blend, these coffee bags bring high quality ground roast coffee into the mainstream. Making great tasting coffee without any of hassle. No more expensive, time consuming and complicated cafetieres, Aero Presses and percolator gadgets, Nescafé Azera coffee bags remove the hassle out of making superior tasting coffee.   

They will be available from Ocado and Tesco this month, with other retailers to follow soon.